Case Study
Improving Acquisition by Integrating Ads and SEO
A case study showing how ads, SEO, landing pages and analytics were reorganized into one clearer acquisition system.
Overview
Digital Acquisition
A case study showing how ads, SEO, landing pages and analytics were reorganized into one clearer acquisition system.
Challenge
Advertising, SEO, landing pages and measurement were all being managed separately. Channel-level performance existed, but it was difficult to understand where conversion issues were really happening or how to prioritize improvements.
Solution
Strategya reorganized traffic sources, search intent, landing page structure, messaging and measurement into one operational model. This made acquisition easier to analyze, optimize and improve on an ongoing basis.
Impact
- Clearer acquisition structure
- Better alignment between landing pages and messaging
- Stronger measurement logic
- Easier ongoing optimization
Client Feedback
“We moved from isolated tactics to a system we could actually improve.”